A Twitter Persona Is Not What You Think

We usually think of a “persona” in marketing as a sort of avatar, a fictional character that has all the characteristics of our “ideal” customer. And this is who we market to. But a Twitter persona is a bit different.

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Finding Twitter Influenners

Finding Influencers on Twitter

If you’re serious about finding real influencers on Twitter, make sure you know what to look for. Otherwise, it’s going to be like trying to find a needle in a haystack.

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