A Twitter Persona Is Not What You Think
We usually think of a “persona” in marketing as a sort of avatar, a fictional character that has all the characteristics of our “ideal” customer. And this is who we market to. But a Twitter persona is a bit different.
Finding Influencers on Twitter
If you’re serious about finding real influencers on Twitter, make sure you know what to look for. Otherwise, it’s going to be like trying to find a needle in a haystack.